Morning Vibes With Dr. Jerry - the First
Hello and welcome to
#MorningVibesWithDrJerryTheFirstEpisode307
Title: Which Do You Have Money Or Excuses?
Money or Excuses…
You can’t have both.
That’s a secret I learned early on.
There are two types of people who want to make money online…
Those who
have excuses
and those
who have money.
Maybe right now you’re in the set with the losers who have
excuses?
Such excuses as:
“I don’t have the time.”
“I need to get it perfect.”
“I can’t write sales copy/do graphics/do xyz.”
“I can’t afford xyz tool.”
“I don’t like xyz so don’t want to do it.”
“I’m worried what others will say.”
“Whaaaaa whaaaaaaaa whaaaaaaaaa”
You have a choice.
You can
have all those excuses and more…
Or you
can have MONEY.
If you don’t want money then this post is a waste of time
for you.
Go read the latest J K Rowling dross about wizards or whatever
she’s cranking out since quitting doing the Potter books.
Let’s break down some of those excuses and look at why there is
no good reason to ever utter one of them.
“I don’t have the time.”
I don’t care how much or how little time you have to work at
building an online business, the chances are whatever you are spending on it
you are wasting.
How many hours are you wasting on Facebook, YouTube, Checking
pointless emails.
It’s amazing how many people I talk to that insist they are
devoting 4 hours a day or more to “working on their online business” and yet
they’ve not managed to produce sellable content, build a list or make any
money.
This is because they fill the time with things that look like
they are work.
Sure they’ll call it research, networking or come up with some
other way to put lipstick on the pig, but if what they’re doing isn’t making
money… they are not doing “Internet Marketing”.
Then there are those who want to start something part time but
all they are really prepared to invest is the dregs of their time.
A few minutes here, a few moments on a laptop with a soap opera
on in the background, etc.
Guess
what – business needs investment. Time and money.
You can do it with very little money, but you’ll need to spend
more of your time on it…
And you can do it with
less time and invest more cash into it (outsourcing, etc).
But…
You can’t do it with no time and no money.
And if anyone tells you different – they are lying to you
(probably because they are trying to sell you their latest push button software
that will do it all for you for just $197).
If you
honestly believe there is some magic software that you can buy and push a
button and it will make you a load of cash you are a freaking AH.
So the
first thing you need to do is commit some TIME in which you will take REAL
Action.
When I got started (a long time ago now), I did it part
time.
I decided that this
mattered and so I dumped things that were not productive.
I cut my television watching to an hour a day on week days (down
from at least 4 hours a day) and 2 hours at weekends.
I stopped playing video games during the evenings and only
allowed myself an hour or two on them at weekends.
I didn’t go out to the pub as much as I used to, etc.
Recreation is important – all work and no play will tear you
apart and make you function less effectively.
But I knew the sacrifices would be short term.
And sure enough when I got to be “full time” at this I now enjoy
the perks of the Internet Marketing lifestyle…
I get to go to the movies in the day when it’s quiet because the
rat race are all at work, I hang out in coffee shops, I take longer vacations,
etc.
But before I could do those things… I made short term sacrifices
that would guarantee me the lifestyle I wanted in the future.
“I need to get it perfect.”
Like Seth Godin says… You need to be PROLIFIC, not perfect.
Perfection
is an illusion that will hold you back and destroy your dreams.
The sad thing is that most folk won’t notice how it has killed
their success until it’s too late.
I’ve had clients come to me for coaching who start off telling
me about the product they’ve already got in development and when I dig into it
I find they’ve been working on it for 6 months or more. Or they’ve
completed it but they can’t get the launch/funnel process perfect and they keep
adding to it, running away to create another bonus or add-on.
90% of the products I release are created in under a week.
Most in a day or two. The ones that don’t fit that mould are usually
things born out the success of a rapidly created product.
I can only put products out so quickly because I don’t strive
for the non-existent perfection.
Why try
to achieve something that doesn’t exist?
Is this book perfectly written with perfect grammar?
Unlikely.
Are there likely to be some minor mistakes (spelling, structure
etc.)? Yes.
Have you bought and paid for it? YES!
And because the content delivers on what I claimed it would you
won’t mind if it’s not grammatically perfect and even if you’re a grammar Nazi,
because the content is going to help you achieve your goals you’ll probably
turn a blind eye.
I hope the grammar is correct and that basic typos have been
noticed before publishing, but I’m not going to do anything more that my usual
proof reading before I send it to the printers. Because as long as I’ve
conveyed the promised message it’s more important that the content is in your
hands and I’ve started getting paid!
This is a “how-to”, “self-help” style of book and not a novel
that I hope to win a Booker prize for. The faster I get this teaching
onto the page and into your hands the better for you and because I don’t get paid
until it’s released… it’s best for me too.
So going for the illusion of perfection will only fail us
both. No one wins and that sucks.
“I can’t write sales copy/do graphics/do xyz.”
You can’t
do everything or be great at everything. What you cannot do – outsource.
If you can’t afford to outsource it then learn to do a “good
enough” job to start with!
Often there are tools that you can invest in that will help you
do things. For example I suck at graphic design and while I outsource
most of it, sometimes I need a graphic quickly so it doesn’t hold a product
up. So I have tools like Logo Creator and YouZign which are low cost
tools that make creating graphics (that are good-enough) so easy that even I can
do it.
If you can’t write sales copy and can’t afford to outsource it –
buy a template or a software program like Sales Letter Engine that guides you through the
process using a fill in the blank wizard.
A lot of successful marketers when they started out wrote awful
sales copy. But guess what? It still made some sales. It
still was “good enough” to put some money in their bank and then a few launches
later they could afford to pay someone to write really great copy for them.
And if you can’t outsource or learn to it… find someone who can
do that part and partner with them!
Ask on forums, etc. Write, Skype, Private message and
phone people. Yes it takes some time and effort but if you REALLY want this
– DO IT.
“I can’t afford xyz tool.”
The answer to this pretty much depends upon what kind of tool
you’re talking about and how important it is to your business.
If you’re serious about Internet business then is pretty clear
are some tools you just can’t afford to be without. And in many cases, when a
particular tool is outside of your price range, there’s no reason why you can’t
find a cheaper alternative – at least to get you started with.
For example; you may need a screen recording tool such as Camtasia,
and Camtasia might be well outside your price range, but there are clearly
cheaper alternatives on the market, and while they might not be as good, they
will certainly get you started.
My first screen recording tool was a cheap one that costs less
than $30, and I was able to use that to make products which I could then sell
and when I began to make a profit I reinvested that profit into a better screen
recording tool. Eventually the outlay the Camtasia was well within my reach and
I purchased it.
There are obviously some products or services that are a must
have your business.
For example an auto responder service is vital if you’re in the
Internet marketing game. Thankfully many of these services have a low-cost way
of getting started.
You can never let the price of a product or service be the cause
you not doing what you want doing your business. You may have to think outside
the box a little, compromise for a little while, or do something else that will
bring in the sort of money you need to buy the products and services that your
business requires.
The key thing here is that this is a business.
And there
is no business that you can start with absolutely nothing and run with
absolutely nothing. Businesses take investment and if you’re serious about your
business then you will invest.
I’m not suggesting for one moment that you should go into debt,
however when I started my business and I needed tools to get me started I did
use credit cards. Another friend of mine didn’t have that luxury he literally
had very little money and didn’t have a line of credit to use, so he approach
things differently, by using free tools and building his business more slowly.
Either way is fine but what you must understand is that you
can’t do it quickly and for free. There is a balance of time and money, if you
can put more money into your business you will need to invest less time
(generally speaking) and if you don’t have as much money you can usually invest
more time to compensate.
Just don’t buy into the lie that you can start an Internet
business and make it hugely profitable from day one with very little investment
of time or money. That just isn’t true.
“I don’t like xyz so don’t want to do it.”
There are going to be things about this business that you don’t
like. For some it will be big funnels, OTO’s, upsell’s, the JV game, the way
launches are done, the way bonuses are offered, the way big marketers seem to
all prop each other up, etc.
The thing is, there’s a reason that marketers use these
techniques. There is that they work.
Having said that, rules
are made to be broken. And it is often in the breaking of these rules,
testing and tweaking new ideas that new and innovative marketing ideas are
born. And if you happen to come up with one of these, you should probably write
a report about it and sell it.
No one is forcing you to do anything you don’t want to do. The
important thing is that you consider your bottom line when making any decision
about using or not using a particular marketing technique. The numbers speak
for themselves, and sometimes you need to put personal opinion aside because
your business is to turn a good profit.
At the same time, if you don’t like the way launches are done
then do yours differently!
The key here is, that you are still doing it. You are still
doing something. You are still launching a product. In other words, just don’t
fall into the trap of not doing anything because you don’t like one particular
aspect of the business. Either suck it up and do it anyway, or do something
different but still launch your product.
It’s only by getting your products out there that you make any
money and that’s what the Internet marketing business is all about when all is
said and done.
“I’m worried what others will say.”
I almost didn’t put this one in here. But decided to because
it’s the one thing I see holding so many people up and causing so many would-be
marketers to make huge mistakes when it comes to launching their products or
services.
The
sooner you learn to accept that you can’t please everybody all of the time, and
that sometimes you’re going upset people, annoy people, or just catch a little
bit of flak, the sooner you start making real profits.
And in reality, most other people really don’t care what it is
you’re doing and how it is you’re running your business.
Most of those that complain on forums and whine about the way
you do things I really only complaining because I haven’t got the balls to get
off their backsides and do it for themselves.
It’s easy to criticize others when you’re not actually take
yourself.
This is the one drawback of hanging around on Internet marketing
forums. While there are many good and genuine people on the forums, there are
also an awful lot of whiners, moaners and idiots.
Many of those just do everything they can to pull other people
down and pick on other people’s launches and other people’s ideas because they
just haven’t got what it takes to actually do it themselves.
On one of the really popular Internet marketing forums there’s a
guy who seems to think it’s his job to police every special offer run that
involves stock photos.
So as soon as a new offer is posted he’s all over the thread
questioning it and trying to trip the original thread poster up. It’s only when
you go and look at the launches this guy has done himself that you realize he’s
just a big failure and his comments and posts all over the forum I made only
out of trying to gain a sense of self-importance.
The problem is some people take these things personally. And
others actually let it stop them from doing the things that will make their
business money.
Don’t let
total losers like that steal your thunder.
Until I come your way
again, this is #MorningVibesWithDrJerryTheFirst
Keep it coming!!!
Like us on Facebook and follow our broadcasts there
#DrJTF
PS:
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This Program is powered by Topitup Media & Communication Nigeria.
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rights Reserved (c) 2018
Source: Andy Brocklehurst
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